Mobile Wireless Competition Done Right
Mobile wireless competition is designed to ensure that consumers have access to a range of service plans, rates and features. When mobile wireless companies are able to compete for business on a level playing field, due to government regulations that promote fair competition, it’s easier for consumers to access lower prices for appealing services.
Mobile wireless companies are not all created equal. Some are mega-corporations with global reach, such as Virgin Mobile, while others are smaller in scale. Therefore, ensuring that mobile wireless competition is done right is typically the responsibility of federal governments.
Usually, governments will also focus on ensuring that all citizens from all income levels have access to some form of mobile wireless services, however basic. For example, the American government provides access to free or low-cost cell phones via a provider company known as Safelink Wireless. This is done through a government program known as the Universal Service Fund.
Current Leaders in the USA Mobile Wireless Industry
In American, certain mobile wireless companies offer their valued clientele the right infrastructure, hardware and service plans for their needs, thereby grabbing crucial market share. Examples of USA leaders in this thriving industry include Verizon and AT & T. Next in terms of attracting business are Spring Nextel Corp, T-Mobile USA Inc. and MetroPCS Communications Inc.
Since Verizon and AT & T are so dominant, they are powerful enough to grow exponentially. At this point, Verizon is adding over two million subscribers per quarter, to a prior base of 90.4 million customers. AT & T welcomed three-quarters of a million subscribers during the final quarter of 2012 – the company features a base of 106 million retail connections. During this time frame, the smaller contenders lost subscribers.
The “Big Two” win out consistently because they are able to offer the lowest prices. However, they have systems in place that will ensure that they receive lucrative profits for the service plans that they administer. For example, these companies will tempt buyers with low prices, but charge them very high fees for overages and other deviations from typical service plans. In this manner, they make a great deal of money.
Marketing for the USA mobile wireless industry happens everywhere, from TV to newsprint to magazines to radio to the World Wide Web. Some companies use celebrities in order to give their products more glamour, while others rely on pointing out their low prices and other service plan features.